Dr Dennis Waitley on MLM

I've spent much of my thirty-year career studying champions in every field from Apollo Astronauts to Superbowl and Olympic athletes; from Fortune 500 top executives to small business owners. As I travel throughout the world, lecturing on "The Psychology of Winning" and how to become a 21st Century leader to multi-national corporations and entrepreneurs, many of these individuals learn of my involvement as a board member of a publicly-traded network marketing company. Some are surprised; some impressed. Recently, however, their questions have changed. Many of these achievers are sensing the opportunity and they're asking what I think of the future of network marketing.

My answer is simple and straightforward.

Unless you are networking, you soon may be "not working." Network marketing is not just becoming mainstream, it's emerging today as the dominant market trend. It's a trend that can't be, won't be stopped.

The real question is how can you benefit?

Let's look at the trend itself.

At any given time there are several emerging trends in society. Some drive the next product or products that will be successful. For example, aging baby-boomers practically ensure the success of the health and wellness and financial services industries. Similarly, emerging technologies will continue to fuel product opportunities on-line and through telecom sectors. These trends, and others, are all relatively young and they're emerging together.

Although the elements of these trends have been around for years, the trends themselves emerge only when the timing is right... when several factors come together.

The health and wellness industry has been with us for centuries, but it took the convergence of aging baby-boomers with advancements in medical science to create the critical mass of an emerging trend. The telephone has been a primary mode of communication for over a century, but utilizing our phones to trade stocks, receive photographs, and surf the Internet, is a new market trend as a result of synergistic technologies.

The "networking" trend I have been witness to is not so obvious, and, as a result, many will miss its significance.

The opportunity it offers, however, could be
even greater than the two trends I just men-
tioned. Those "early adopters" and innovators
who catch it now will be rewarded handsomely.

The trend is a fundamental change in the way we conduct our business-in the way goods and services reach the consumer. Today, the consumer is increasingly "going direct"-purchasing goods and services based upon a direct relationship with the provider. The middle men-from wholesalers to retailers-are being bypassed.

Moreover, as the products we consume become more sophisticated and complex, consumers are demanding a quality relationship with the provider of these goods and services. They want to know what they are consuming. They want speed, variety, customization and choice. They want the products to deliver what the advertising promises.

Educated consumers going direct is a fundamentally different concept from the way we have done business in the past. But look again. Educated consumers going direct is the essence of network marketing. More importantly, it's the natural thrust of today's market economy. Why? Let's explore three major reasons: (More to come from the good Dr. Much more...)

It's time...for Network Marketing
the most remarkable form of free–enterprise ever created.