Some things in life are optional, and some things in life are mandatory. Taking your next vacation to the Caribbean is optional. Building a personal library and becoming an excellent reader is mandatory. It is no longer something you can choose to do or not do. It is absolutely essential and indispensable for your success.
A great many people do not read very much. Fifty-eight percent of adult Americans never read a nonfiction book from cover to cover after they finish school. The average American reads less than one book per year. In fact, according to a Gallup study of the most successful men and women in America, reading one nonfiction book per month will put you into the top 1 percent of living Americans.
It takes regular, persistent reading and studying for you to improve, to move to the front of your field. It is not optional.
There are a variety of reasons why people don't read as much as they should. One is that probably 50 million Americans have been graduated from high school with poor reading skills.
Another reason why people don't read is because they have not been told how important reading is. Lifelong learning, lifelong reading is the minimum requirement for success in any field today. If you are in sales, management, service, administration or any other field that relies on the written word to convey information and data, your ability to read well is absolutely critical to your success.
Some people don't read because they are simply lazy. They are surrounded by so many distractions, especially television, radio, socializing and other activities, that they just never get around to doing any serious reading. They are so busy and caught up in day-to-day activities and amusements that they put off reading and then never get around to it. If continued, this pattern could have devastating consequences.
Another reason why people don't read is that they probably are not working in the right field. One of the best tests for compatibility with your work is your desire to read and learn more about it. If you are doing the job that is right for you, you will naturally be eager to read everything that you can possibly find about your field. You will want to get better and better. You will be hungry for new knowledge. You will be determined to become excellent. And every single bit of new information motivates and stimulates you and makes you excited about learning even more.
However, if you are in the wrong field, you will look upon reading about it as drudgery. If the reading and studying is a required condition of your job or profession, you will do it, but only under duress. You will want to get it over with, like a visit to the dentist. If, for any reason, you are not eager to learn more about what you are doing, it could very well be that you are wasting your time and your life in the wrong field.
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